Can custom medals improve sports or athlete engagement?

Rewarding all individuals in teams can improve player well-being and participation. So, we’re urging sports captains and event organisers to give rewards like custom medals to all of their players. Not just those who take centre stage. Vince Lombardi, an NFL executive and coach, believed that group effort relies on each members individual commitment. So, why is it that we tend only to reward those who either win […]