Technology in Wristbands: Pay as You Wear

We’ve seen many articles and statements mentioning up and coming technological uses for silicone wristbands, such as hotel room keys, detecting chemicals and health monitoring, but there is another one on the rise, and its already being put to use. First came the contactless card, and now we see a chipped silicone wristband payment method, […]

Top Inexpensive Tips to Launch Your Marketing Campaign
Top Inexpensive Tips to Launch Your Marketing Campaign

Unique marketing campaigns are essential for you to stand out from your competition. They can truly increase your company’s brand awareness. And the best part? You don’t need to spend high amounts of money from your budget, which is particularly relevant and important if you don’t have a big budget. Thinking outside of the box […]

Marketing Gone Wrong: Examples of Bad Marketing (Part 2)
Marketing Gone Wrong: Examples of Bad Marketing (Part 2)

As you’ve previously read in the first part on the Silicone Wristbands blog, bad marketing can seriously affect companies’ reputation. In an age where social media platforms disperse information quicker than news outlets, it’s vital to ensure that every step of the marketing campaign is thought about and considered before being implemented. In this second part, we’ll […]

How Can Small Businesses Master Marketing?
How Can Small Businesses Master Marketing?

People often dream of quitting their job and starting up something of their own, but this can take a huge leap of faith as the challenge can seem huge with many potential hurdles in the way. Also, at the heart of any startup or successful business is marketing, and with little or no knowledge, marketing […]

Offline Marketing Tactics That Work
Offline Marketing Tactics That Work

The online world is the main focus of marketing in the modern age, following the shift of people becoming increasingly influenced by what they see on the web. Facebook, Twitter, effective and dynamic websites are all important factors in this online push for customers. However, this ever-evolving landscape is one that is never certain and […]

The Future of Silicone Wristbands
The Future of Silicone Wristbands

Wearable technology has been theorised in sci-fi films for decades and, as our own technology develops, it’s become quite apparent that the future is now. Regarding silicone wristbands, their usefulness has been noticed and utilised to make life easier. But how will silicone wristbands help us in the future? Scientists are already investing in these […]

How RFID Wristbands Are Great for Events
How RFID Wristbands Are Great for Events

RFID, or radio-frequency identification, utilises electromagnetic fields in order to be able to identify and track tags automatically. In events, this technology combined with silicone wristbands provides a durable and resistant option for attendees. In addition, sponsors and companies also benefit from this easy-to-use technology. But what are the benefits of using RFID wristbands for events?

The Power of the Wristband: Controversial Campaigning
The Power of the Wristband: Controversial Campaigning

In the world news recently, you may have heard of the case of Abdirhman Abdi and the police officer charged for manslaughter of the man in question. The Ottawa police officers have been purchasing wristbands expressing solidarity with the officer accused. These wristbands bear the words “United we stand, divided we fall” with the number […]

Tips for Successful Charity Marketing Campaigns
Tips for Successful Charity Marketing Campaigns

At Silicone Wristbands Direct, we know that charities often face funding issues that can be correlated with not having efficient marketing campaigns. When devising a strategy that works, you need to understand your audience in order to be able to effectively set up your multi-channel campaign and spread your message. There are a few easy […]