When talking ab Car air fresheners have come a long way from just being simple odour eliminators. With the advent of customisable designs and scents, they have become versatile tools that can be used in various creative ways. To help you get the most out of this interesting gift, we’ll explore some of the unique […]
With the lockdown restrictions easing, and businesses trying to find ways of re-engaging with their customers, now is the perfect time to use promotional products. And there is no better promotional giveaway to win hearts and minds than a Car Air Freshener. But how do you get the best value from your promotional give away? […]
When talking about a marketing strategy that differentiates your business from the competition, we mean differentiating your product or service – say with a feature that your competitors do not have, or offering a unique twist to your service that others are not offering. But what about industries where it is difficult to differentiate from […]
Summer is just around the corner and hotels are preparing to face the summer campaign as best they can. Especially this year is going to be different than usual due to the hygiene and safety measures that we must all apply in order to eradicate the covid as soon as possible. For this reason, from […]
Every business needs to invest in promoting their brand and products or services to succeed. It does not matter if you are B2B or B2C, your customers need to find you and remember you. Surely right now you are surfing the net in search of the best value promotional products on a budget. We therefore […]
A few weeks ago we told you about the importance of olfactory marketing when it comes to ‘falling in love with the consumer’. And yes, the truth is that the sense of smell can determine the purchasing decisions of your customers if it is used in a strategic way. In that same post we told […]
Accessories for car buyers is a must for car dealerships wanting to offer excellent customer service. In our blog, we explain why! Think about it. How do most people feel about driving a new car for the first time? Basically, amazing! There are many drivers who like to spend a lot of time researching the […]
Is it possible to fall in love through a fragrance? Yes! With people it happens all the time; a pleasant aroma can attract us immediately to a person and this is just the same with brands through olfactory marketing. What is olfactory marketing? Olfactory marketing involves linking a memorable fragrance to the identity of the […]
Some people find it easy to be creative and imaginative with their marketing. Ideas just flow naturally. However, we are not all the same! For some of us trying to work out how best to promote our product or service in a way that engages customers seems impossible! We also often find it far easier […]
Nowadays, businesses are much more than the product or service they offer. It is not enough to simply sell a quality product to differentiate the organisation from the competition. It is also very important to differentiate in other key areas that influence buying behaviour. This is why successful brands have opted to enhance their presence […]