Tips for Successful Charity Marketing Campaigns
Tips for Successful Charity Marketing Campaigns

At Silicone Wristbands Direct, we know that charities often face funding issues that can be correlated with not having efficient marketing campaigns. When devising a strategy that works, you need to understand your audience in order to be able to effectively set up your multi-channel campaign and spread your message. There are a few easy […]

Case Study: Mission Rabies
Case Study: Mission Rabies

As a UK based charity, Mission Rabies launched in 2013 to actively work towards fighting rabies in the endemic areas of the world. Their mission is to eradicate what is the world’s deadliest disease by 2030. In order to save lives, Mission Rabies has a programme based on the advice of the World Health Organisation […]

Benefits of Supporting Charity Within a Business
Benefits of Supporting Charity Within a Business

Supporting a charity, as well as being a great cause and helping others out, can benefit you as a business. You can see plenty of positive results, both for the charity and for your business. Whether you just have a money jar in the office or you hold an annual event; it’s goal-orientated and a […]

Marketing Gone Wrong: Examples of Bad Marketing
Marketing Gone Wrong: Examples of Bad Marketing

Investing in great marketing can give you a competitive edge; if your marketing efforts are successful… When marketing gone wrong, the results can be hilarious, shocking, upsetting, etc. it is not just important to create a marketing campaign – it is crucial you ensure that your energies are directed at the right things and that […]

4 Reasons to Use Glow in the Dark Wristbands
How Silicone Wristbands Changed Charity Marketing

Silicone wristbands never used to be as popular as they are now. In fact, there once was a time that most 20-somethings may remember where wristbands weren’t widespread at all, let alone used in charity fundraising. So, how did a simple silicone wristband change the face of charity marketing and fundraising? We’ll have to time […]

Charities: Take Advantage of the New Year
Charities: Take Advantage of the New Year

The season of goodwill doesn’t end with Christmas. Many people think of the new year as a way to start anew and make different choices than they made the year before. People always want to better themselves, which leads many to charities.

Charities: Take Advantage of the New Year
4 Marketing Resolutions for 2017

2017 has officially dawned and with it has come a rush of resolutions; some that will come to fruition and some that will fall into obscurity. Whether personal or work-related, it is easy to accidentally disregard your resolutions and watch them fall to the sidelines. However, this shouldn’t be the case in marketing!

How NOT to Market Your Business at Christmas
How NOT to Market Your Business at Christmas

Marketing your company correctly around Christmas is vital to your business’ success in the festive period. We have put together a guide on how not to market your business this Christmas.

Most Successful Silicone Wristbands
Most Successful Silicone Wristbands

Silicone wristbands have a wide range of applications. After all, they can be useful for anything, such as raising awareness for an important cause and giving it away as a promotional gift. Silicone Wristbands Direct have seen associated with charities and causes since the Livestrong campaign, and they continue to be used by many organisations […]