How Can Small Businesses Master Marketing?
How Can Small Businesses Master Marketing?

People often dream of quitting their job and starting up something of their own, but this can take a huge leap of faith as the challenge can seem huge with many potential hurdles in the way. Also, at the heart of any startup or successful business is marketing, and with little or no knowledge, marketing […]

Offline Marketing Tactics That Work
Offline Marketing Tactics That Work

The online world is the main focus of marketing in the modern age, following the shift of people becoming increasingly influenced by what they see on the web. Facebook, Twitter, effective and dynamic websites are all important factors in this online push for customers. However, this ever-evolving landscape is one that is never certain and […]

How RFID Wristbands Are Great for Events
How RFID Wristbands Are Great for Events

RFID, or radio-frequency identification, utilises electromagnetic fields in order to be able to identify and track tags automatically. In events, this technology combined with silicone wristbands provides a durable and resistant option for attendees. In addition, sponsors and companies also benefit from this easy-to-use technology. But what are the benefits of using RFID wristbands for events?

The Power of the Wristband: Controversial Campaigning
The Power of the Wristband: Controversial Campaigning

In the world news recently, you may have heard of the case of Abdirhman Abdi and the police officer charged for manslaughter of the man in question. The Ottawa police officers have been purchasing wristbands expressing solidarity with the officer accused. These wristbands bear the words “United we stand, divided we fall” with the number […]

Tips for Successful Charity Marketing Campaigns
Tips for Successful Charity Marketing Campaigns

At Silicone Wristbands Direct, we know that charities often face funding issues that can be correlated with not having efficient marketing campaigns. When devising a strategy that works, you need to understand your audience in order to be able to effectively set up your multi-channel campaign and spread your message. There are a few easy […]

Marketing Gone Wrong: Examples of Bad Marketing
Marketing Gone Wrong: Examples of Bad Marketing

Investing in great marketing can give you a competitive edge; if your marketing efforts are successful… When marketing gone wrong, the results can be hilarious, shocking, upsetting, etc. it is not just important to create a marketing campaign – it is crucial you ensure that your energies are directed at the right things and that […]

Charities: Take Advantage of the New Year
4 Marketing Resolutions for 2017

2017 has officially dawned and with it has come a rush of resolutions; some that will come to fruition and some that will fall into obscurity. Whether personal or work-related, it is easy to accidentally disregard your resolutions and watch them fall to the sidelines. However, this shouldn’t be the case in marketing!

Marketing Tips for the Holiday Season
Marketing Tips for the Holiday Season

Christmas is just around the corner, so business owners and marketers have the very important task of promoting their products with this season in mind. This is because during the holidays, businesses tend to see a boost in sales – taking advantage of Christmas and everything it has to offer, therefore, becomes imperative during this […]

Tips for Successful Charity Marketing Campaigns
Creating the Perfect Logo for Your Charity

If you want your charity grow and get more people involved, you need a good creative marketing plan. This involves tasks like setting very specific goals as well as considering the strong marketing value of products such as wristbands. But what many people tend to forget it is, perhaps, the most essential thing of them […]