Have you seen the latest Christmas adverts? John Lewis has made us believe that dogs can bounce, Sainsbury’s has shown us that time is the best present and even Aldi have revealed the bravery of carrots. These marketing campaigns are directly a result of the holiday season and benefit from it in many ways.
Silicone wristbands have a wide range of applications. After all, they can be useful for anything, such as raising awareness for an important cause and giving it away as a promotional gift. Silicone Wristbands Direct have seen associated with charities and causes since the Livestrong campaign, and they continue to be used by many organisations […]
In marketing, consistency is key. You need to be sending out the same message on a daily basis. On social media, your website, in-store and even in the promotional products that you send out into the world. The marketing campaign that you implement needs to have this level of coherency across your strategy.
When asked to think about UK charities, there are certain organisations that are definitely the most well-known. These include charities such as Oxfam, Cancer Research, The British Red Cross and Macmillan.
Having chosen the colour and quantity of your wristbands it seems that you are almost set. But, one important question remains: what do you get printed on the wristband? It is an important decision, as it will affect the way people view not only the wristband but your brand. In some cases, this may be your […]
Now, we’re not saying that a colourless wristband is the way forward – although perhaps a transparent one would look grand in the right situation. But just how important are colours when it comes to designing your wristband?
For something so small, wristbands can sure make a massive impact. In the past we’ve looked at some of the world’s most famous wristband-based and wristband-aided campaigns (which you can check out here), but there’s more to it than a quality product and a simple, snappy marketing theme. Hard to believe that something clasped around […]
Successful marketing can come in many different forms. But, no marketing campaign can become a success without laying the right foundations and having a careful strategy in place. Knowing where you are going means that you can prepare; the right strategy is an integral part of this process.
The silicone wristband craze first began at the turn of the millennium, and ever since then they have been a popular, universal and – above all – multi-purpose accessory. They have been worn to show support for a charity or a cause, to raise awareness for an illness, to represent the wearer’s favourite band or […]
Having a wristband for charity or health reasons is a great cause, but the question of their durability is one that must be considered when using them for your brand. You do not want a product that will be flimsy or fall apart too soon, as this will reflect badly upon you as a brand.