How NOT to Market Your Business at Christmas
How NOT to Market Your Business at Christmas

Marketing your company correctly around Christmas is vital to your business’ success in the festive period. We have put together a guide on how not to market your business this Christmas.

The Importance of Marketing at Christmas
The Importance of Marketing at Christmas

Have you seen the latest Christmas adverts? John Lewis has made us believe that dogs can bounce, Sainsbury’s has shown us that time is the best present and even Aldi have revealed the bravery of carrots. These marketing campaigns are directly a result of the holiday season and benefit from it in many ways.

Most Successful Silicone Wristbands
Most Successful Silicone Wristbands

Silicone wristbands have a wide range of applications. After all, they can be useful for anything, such as raising awareness for an important cause and giving it away as a promotional gift. Silicone Wristbands Direct have seen associated with charities and causes since the Livestrong campaign, and they continue to be used by many organisations […]

Finding Your Marketing Message
Finding Your Marketing Message

In marketing, consistency is key. You need to be sending out the same message on a daily basis. On social media, your website, in-store and even in the promotional products that you send out into the world. The marketing campaign that you implement needs to have this level of coherency across your strategy.

Finding Your Marketing Message
What Should You Print on Your Silicone Wristband?

Having chosen the colour and quantity of your wristbands it seems that you are almost set. But, one important question remains: what do you get printed on the wristband? It is an important decision, as it will affect the way people view not only the wristband but your brand. In some cases, this may be your […]

Is a Coloured Wristband Important?
Is a Coloured Wristband Important?

Now, we’re not saying that a colourless wristband is the way forward – although perhaps a transparent one would look grand in the right situation. But just how important are colours when it comes to designing your wristband?

The Cornerstones of Successful Marketing
The Cornerstones of Successful Marketing

Successful marketing can come in many different forms. But, no marketing campaign can become a success without laying the right foundations and having a careful strategy in place. Knowing where you are going means that you can prepare; the right strategy is an integral part of this process.

Lifespan of Silicone Bands
Lifespan of Silicone Bands

Having a wristband for charity or health reasons is a great cause, but the question of their durability is one that must be considered when using them for your brand. You do not want a product that will be flimsy or fall apart too soon, as this will reflect badly upon you as a brand.

Tips for Successful Charity Marketing Campaigns
Creating the Perfect Logo for Your Charity

If you want your charity grow and get more people involved, you need a good creative marketing plan. This involves tasks like setting very specific goals as well as considering the strong marketing value of products such as wristbands. But what many people tend to forget it is, perhaps, the most essential thing of them […]

The Marketing Potential of Silicone Wristbands
The Marketing Potential of Silicone Wristbands

Silicone wristbands are great for events, company nights out and charity, since they provide the perfect medium to promote your business, and at the same time they offer style to any wardrobe. For this reason, the marketing potential of silicone wristbands is almost infinite, as they can be used in many different ways and for […]