New Year, new marketing campaign. That’s usually the mantra of many businesses at the beginning of the year. However, this can quickly fall flat if your marketing campaign is not in line with the marketing trend at the time.
Marketing your company correctly around Christmas is vital to your business’ success in the festive period. We have put together a guide on how not to market your business this Christmas.
Have you seen the latest Christmas adverts? John Lewis has made us believe that dogs can bounce, Sainsbury’s has shown us that time is the best present and even Aldi have revealed the bravery of carrots. These marketing campaigns are directly a result of the holiday season and benefit from it in many ways.
Silicone wristbands have a wide range of applications. After all, they can be useful for anything, such as raising awareness for an important cause and giving it away as a promotional gift. Silicone Wristbands Direct have seen associated with charities and causes since the Livestrong campaign, and they continue to be used by many organisations […]
In marketing, consistency is key. You need to be sending out the same message on a daily basis. On social media, your website, in-store and even in the promotional products that you send out into the world. The marketing campaign that you implement needs to have this level of coherency across your strategy.
Having chosen the colour and quantity of your wristbands it seems that you are almost set. But, one important question remains: what do you get printed on the wristband? It is an important decision, as it will affect the way people view not only the wristband but your brand. In some cases, this may be your […]
Slogans are everywhere – from advertising campaigns to wristbands – creating instant brand identification when you get it right. A good slogan conveys an idea or a promise, cementing a brand’s identity in the mind of the consumer. What instantly springs to mind when you hear the phrase ‘I’m lovin’ it’ or ‘Just do it?’ […]
Now, we’re not saying that a colourless wristband is the way forward – although perhaps a transparent one would look grand in the right situation. But just how important are colours when it comes to designing your wristband?
Successful marketing can come in many different forms. But, no marketing campaign can become a success without laying the right foundations and having a careful strategy in place. Knowing where you are going means that you can prepare; the right strategy is an integral part of this process.
Having a wristband for charity or health reasons is a great cause, but the question of their durability is one that must be considered when using them for your brand. You do not want a product that will be flimsy or fall apart too soon, as this will reflect badly upon you as a brand.